The greatest publicity push that stamp collecting ever received was in 1933. Ivory soap promoted a radio show that featured stamp collecting. Called “The Ivory Stamp Club with Captain Tim” the show was a radio stamp club where kids followed along as Captain Tim, for fifteen minutes at a time, three times a week, regaled his listeners with stories about stamp collectors. This was the perfect year for philately. A new President, an avid stamp collector, was in the White House. And there was a prime time radio show devoted to promoting our hobby.
Ivory Soap created a show where kids could buy low priced albums specially prepared by the H E Harris company. The albums were